Who’s Ready for Back to School?

For a back to school video to use in a Facebook ad, I utilized customer testimonial footage my team shot for a broadcast ad and other digital ads. The subject, Piper, has a young daughter included in the footage and talks about her other kids. We used the text in our Facebook ad to make an even more direct call to action and give our customers a coupon for their next purchase. I thought it turned out great!

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