The College of Public Health’s Business Leadership Network Community Grant project supports public health-related initiatives that build collaborations and support community well-being. In this video, learn about two of the 2018 grant recipients, Muscatine Center for Social Action in Muscatine and Living Proof Exhibit in Davenport. I really enjoyed meeting with the leaders of these nonprofits, hearing about their missions and seeing the work they do, and talking to the people that they impact.

For the end of 2018, I made a video celebrating the work that is accomplished at the University of Iowa College of Public Health. Students and faculty are involved in research here in Iowa and around the world. The video gives people an overview of the areas that UI’s public health efforts encompass. I used animated titles to grab the attention of social media scrollers and allow them to follow along without sound. I utilized a square video format, which allows smartphone and tablet viewers to watch the video in a larger format within their social media feed.

 

I have been working more with animating text and images. This piece was created in motion graphics software “Adobe After Effects.” The college was able to spread a message of health and good cheer to our audiences on social media over the holiday period, highlighting special moments and the culture of the college. Thank you for watching!

Find out for yourself by watching the video below.

I used photo animation techniques to bring this story to life.

You know, not all stories high-quality video readily available. However, we know that video storytelling is the way to go to grab peoples attention and keep their interest these days. Don’t underestimate the power of great photos. They can contribute to video storytelling, which allows YOU to tell the whole story you want and actually get in front of your audience.

For a back to school video to use in a Facebook ad, I utilized customer testimonial footage my team shot for a broadcast ad and other digital ads. The subject, Piper, has a young daughter included in the footage and talks about her other kids. We used the text in our Facebook ad to make an even more direct call to action and give our customers a coupon for their next purchase. I thought it turned out great!

I love to use social media to help bring people together. For Father’s Day, I put together this piece quickly to say thank you, on behalf of Goodwill, to all of those hard-working fathers and role models who have given of themselves to improve the lives of others.

I used stock photography from a Goodwill library and tied together the photos using a little movement, titles, and music.